# identity.md

## Organization Overview
- **Company Name:** Modernica
- **Mission:** To proudly handcraft iconic mid-century modern furniture, revitalizing the art of high-pressure fiberglass molding, and building each piece with exceptional quality.
- **Company Structure and Legal Entity:** Family owned and operated. Legal entity details forthcoming.
- **Founded Date and Location:** Founded in 1986 in Los Angeles.
- **Size and Scale:** Operates from a 5-acre campus in Los Angeles, housing a world-class upholstery and woodshop, with over 30 years of experience.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Includes world-class upholstery and woodshop departments. Further details forthcoming.
- **Company Culture and Values:** Dedicated to craftsmanship, heritage, and quality, with a focus on handcrafting each piece of furniture individually.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the in-house manufacturing and handcrafting of iconic mid-century modern furniture, utilizing a vertically integrated approach within its Los Angeles campus.
- **Location(s) and Geographic Presence:** Headquartered at a 5-acre campus in Los Angeles, California, serving customers across the United States.
- **Key Partnerships and Affiliations:** Details forthcoming.